TYSON FOOD'S BREAKOUT 'INNOVATION LAB' TEAM LAUNCHED PACT SNACK BITES TO BRING REAL, QUALITY FOOD INTO THE NASCENT PERSONAL NUTRITION SPACE - A LANDSCAPE TOO OFTEN FILLED WITH PILLS AND POWDERS.
PACT SNACK BITES WERE A DELICIOUS AND NUTRITIOUS APPROACH TO FUNCTIONAL NUTRITION. CHEF-COMPOSED AND NUTRITIONIST DESIGNED, EACH PACKAGE CONTAINED SPECIFIC INGREDIENTS MEANT TO AID IN YOUR DIGESTION, SKIN HEALTH, OR FOCUS. WE LAUNCHED THIS PRODUCT ON INDIEGOGO AND LATER ON A DTC SITE.
Client
tyson foods
DELIVERABLES
Strategy
BRANDING
Package design
PHOTOGRAPHY
Year
2021
Role
Creative Direction
TYSON FOOD'S BREAKOUT 'INNOVATION LAB' TEAM LAUNCHED PACT SNACK BITES TO BRING REAL, QUALITY FOOD INTO THE NASCENT PERSONAL NUTRITION SPACE - A LANDSCAPE TOO OFTEN FILLED WITH PILLS AND POWDERS.
PACT SNACK BITES WERE A DELICIOUS AND NUTRITIOUS APPROACH TO FUNCTIONAL NUTRITION. CHEF-COMPOSED AND NUTRITIONIST DESIGNED, EACH PACKAGE CONTAINED SPECIFIC INGREDIENTS MEANT TO AID IN YOUR DIGESTION, SKIN HEALTH, OR FOCUS. WE LAUNCHED THIS PRODUCT ON INDIEGOGO AND LATER ON A DTC SITE.
Client
tyson foods
DELIVERABLES
Strategy
BRANDING
Package design
PHOTOGRAPHY
Year
2021
Role
Creative Direction
PACT Snack Bites
PRODUCT INNOVATION: FUNCTIONAL SNACKING