THE INNOVATION LAB AT TYSON FOODS WAS GIVEN AN INTERESTING PROBLEM TO SOLVE: CREATE A REFRIGERATED, PORTABLE HIGH-PROTEIN SNACK THAT TASTES GREAT. ONCE WE DUG INTO THE RESEARCH, WE FOUND A FEW POPULATIONS WHO WERE INTERESTED IN THIS PROPOSITION, AND WE FOCUSED ON PEOPLE WITH HIGH ENERGY LIFESTYLES FOR WHOM PROTEIN BARS WERE UNACCEPTABLE. WE LAUNCHED THIS PRODUCT ON INDIEGOGO AS A TEST AND LEARN.