Pact Snack Bites

TYSON FOOD'S BREAKOUT 'INNOVATION LAB' TEAM LAUNCHED PACT SNACK BITES TO BRING REAL, QUALITY FOOD INTO THE NASCENT PERSONAL NUTRITION SPACE - A LANDSCAPE TOO OFTEN FILLED WITH PILLS AND POWDERS. PACT SNACK BITES WERE A DELICIOUS AND NUTRITIOUS APPROACH TO FUNCTIONAL NUTRITION. CHEF-COMPOSED AND NUTRITIONIST DESIGNED, EACH PACKAGE CONTAINED SPECIFIC INGREDIENTS MEANT TO AID IN YOUR DIGESTION, SKIN HEALTH, OR FOCUS. WE LAUNCHED THIS PRODUCT ON INDIEGOGO AND LATER ON A DTC SITE.

Client

TYSON FOODS

DELIVERABLES

STRATEGY BRANDING PACKAGE DESIGN

Year

2021

Role

Creative Direction

Pop, Shake, Crunch

Pop, Shake, Crunch

This variant of the video was successful with our ethnographic design target

Take Two

Take Two

Take Two

This variant of the video elicited positive feedback from an unexpected demographic population and changed our approach

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OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2026 ® ANDREW DOWD

OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2026 ® ANDREW DOWD