Pact Snack Bites
TYSON FOOD'S BREAKOUT 'INNOVATION LAB' TEAM LAUNCHED PACT SNACK BITES TO BRING REAL, QUALITY FOOD INTO THE NASCENT PERSONAL NUTRITION SPACE - A LANDSCAPE TOO OFTEN FILLED WITH PILLS AND POWDERS. PACT SNACK BITES WERE A DELICIOUS AND NUTRITIOUS APPROACH TO FUNCTIONAL NUTRITION. CHEF-COMPOSED AND NUTRITIONIST DESIGNED, EACH PACKAGE CONTAINED SPECIFIC INGREDIENTS MEANT TO AID IN YOUR DIGESTION, SKIN HEALTH, OR FOCUS. WE LAUNCHED THIS PRODUCT ON INDIEGOGO AND LATER ON A DTC SITE.
Client
TYSON FOODS
DELIVERABLES
STRATEGY BRANDING PACKAGE DESIGN
Year
2021
Role
Creative Direction

