Pact Snack Bites

TYSON FOOD'S BREAKOUT 'INNOVATION LAB' TEAM LAUNCHED PACT SNACK BITES TO BRING REAL, QUALITY FOOD INTO THE NASCENT PERSONAL NUTRITION SPACE - A LANDSCAPE TOO OFTEN FILLED WITH PILLS AND POWDERS. PACT SNACK BITES WERE A DELICIOUS AND NUTRITIOUS APPROACH TO FUNCTIONAL NUTRITION. CHEF-COMPOSED AND NUTRITIONIST DESIGNED, EACH PACKAGE CONTAINED SPECIFIC INGREDIENTS MEANT TO AID IN YOUR DIGESTION, SKIN HEALTH, OR FOCUS. WE LAUNCHED THIS PRODUCT ON INDIEGOGO AND LATER ON A DTC SITE.

Client

TYSON FOODS

DELIVERABLES

STRATEGY BRANDING PACKAGE DESIGN

Year

2021

Role

Creative Direction

Designed for Culture

YUMI was made for an emerging group that's more curious about international flavor expressions.

YUMI was made for an emerging group that's more curious about international flavor expressions.

Artisanal Touch

Artisanal Touch

Artisanal Touch

A far cry from traditional seltzers and more energetic than wine, YUMI brings flavor to intensity.

A far cry from traditional seltzers and more energetic than wine, YUMI brings flavor to intensity.

Expressly Expressive

Expressly Expressive

Expressly Expressive

YUMI was made to stand out amongst a crowded group of garish graphics in the cold box.

YUMI was made to stand out amongst a crowded group of garish graphics in the cold box.

OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2025 ® ANDREW DOWD

OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2025 ® ANDREW DOWD

OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2025 ® ANDREW DOWD