YUMI Spiked Fusion

YOUNGER AUDIENCES ARE LOOKING FOR PRODUCTS TO MAKE THEIR OWN, A BRAND THAT REPRESENTS THE FREEDOM AND EXPRESSION THEY FEEL. YUMI IS THAT KIND OF DISTINCTIVE BRAND, OFFERING A UNIQUE IDENTITY WITH A DELICIOUS FLAVOR TO MATCH. READY FOR ALL THE OCCASIONS WHERE YOU WANT SOMETHING SPECIAL TO SHARE BETWEEN YOU+ME.

Client

Gallo Wines

DELIVERABLES

BRAND, DESIGN, STORYTELLING, COPYWRITING, GTM PLAN

Year

2025

Role

STRATEGY, IDENTITY, DIRECTION

Designed for Culture

YUMI was made for an emerging group that's more curious about international flavor expressions.

YUMI was made for an emerging group that's more curious about international flavor expressions.

Artisanal Touch

Artisanal Touch

Artisanal Touch

A far cry from traditional seltzers and more energetic than wine, YUMI brings flavor to intensity.

A far cry from traditional seltzers and more energetic than wine, YUMI brings flavor to intensity.

Expressly Expressive

Expressly Expressive

Expressly Expressive

YUMI was made to stand out amongst a crowded group of garish graphics in the cold box.

YUMI was made to stand out amongst a crowded group of garish graphics in the cold box.

OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2025 ® ANDREW DOWD

OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2025 ® ANDREW DOWD

OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2025 ® ANDREW DOWD