YUMI Spiked Fusion

YOUNGER AUDIENCES ARE LOOKING FOR PRODUCTS TO MAKE THEIR OWN, A BRAND THAT REPRESENTS THE FREEDOM AND EXPRESSION THEY FEEL. YUMI IS THAT KIND OF DISTINCTIVE BRAND, OFFERING A UNIQUE IDENTITY WITH A DELICIOUS FLAVOR TO MATCH. READY FOR ALL THE OCCASIONS WHERE YOU WANT SOMETHING SPECIAL TO SHARE BETWEEN YOU+ME.

Client

Gallo Wines

DELIVERABLES

BRAND, DESIGN, STORYTELLING, COPYWRITING, GTM PLAN

Year

2025

Role

STRATEGY, IDENTITY, DIRECTION

Pop, Shake, Crunch

Pop, Shake, Crunch

This variant of the video was successful with our ethnographic design target

Take Two

Take Two

Take Two

This variant of the video elicited positive feedback from an unexpected demographic population and changed our approach

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OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2026 ® ANDREW DOWD

OAKLAND, CALIFORNIA / Driven to create.

Do you like
What you see?

2026 ® ANDREW DOWD