¡Yappah! Chicken Crisps
YAPPAH! WAS THE INAUGURAL PROJECT UNDERTAKEN BY THE TYSON INNOVATION LAB – A 0-1 INNOVATION FROM CONCEPT TO STORE SHELVES.
OUR GOAL WAS TO FIND A SOLUTION TO TACKLE FOOD WASTE THROUGH A NEW PRODUCT. UTILIZING AN AGILE PRODUCT DESIGN PROCESS, WE DEVELOPED YAPPAH!, A TASTY HIGH PROTEIN CHICKEN CHIP THAT MADE USE OF SPENT GRAINS, AND POST-PUREE VEGETABLES. WE PACKAGED THE 5 FLAVORS INTO 16 OUNCE CANS TO PROTECT THEM, AND LAUNCHED THE PROJECT ON INDIEGOGO AND KICKSTARTER BEFORE A REGIONAL RETAIL RELEASE.
Client
tyson foods
DELIVERABLES
PACKAGE DESIGN
BRANDING
COPYWRITING
PHOTOGRAPHY
Year
2019
Role
Creative lead
Pop, Shake, Crunch
This variant of the video was successful with our ethnographic design target
Take Two
This variant of the video elicited positive feedback from an unexpected demographic population and changed our approach