Raised & Rooted: Alternative Protein

THE EMERGENCE OF ALTERNATIVE PROTEINS CREATED A NEW OPENING AND AN URGENCY FOR LEGACY MEAT COMPANIES LIKE TYSON FOODS TO ADDRESS. THROUGH COUNTLESS ROUNDS OF USER RESEARCH, WE DISCOVERED CONSUMERS WOULD BE OPEN TO SATISFYING CLASSICS THAT INCLUDED A BLEND OF MEAT AND PLANT BASED PROTEIN. MY TEAM GENERATED THE VERY SUCCESSFUL BREAKOUT PRODUCT RAISED & ROOTED TO ADDRESS THAT WHITE SPACE.