¡Yappah!

YAPPAH! WAS THE INAUGURAL PROJECT UNDERTAKEN BY THE TYSON INNOVATION LAB – A 0-1 INNOVATION FROM CONCEPT TO STORE SHELVES. OUR GOAL WAS TO FIND A SOLUTION TO TACKLE FOOD WASTE THROUGH A NEW PRODUCT. UTILIZING AN AGILE PRODUCT DESIGN PROCESS, WE DEVELOPED YAPPAH!, A TASTY HIGH PROTEIN CHICKEN CHIP THAT MADE USE OF SPENT GRAINS, AND POST-PUREE VEGETABLES. WE PACKAGED THE 5 FLAVORS INTO 16 OUNCE CANS TO PROTECT THEM, AND LAUNCHED THE PROJECT ON INDIEGOGO AND KICKSTARTER BEFORE A REGIONAL RETAIL RELEASE.